Tuesday, April 29, 2014

The Conference Board of Canada: “Nudging” Toward a Culture of Wellness

(Ce programme n’est pas disponible en français.) 

The College is pleased to be partnering with the Conference Board for this exciting event. As part of our partnership, members receive a 10% discount on the workshop fee! For more information on how to take advantage of these savings, please see below.

"Nudging" Toward a Culture of Wellness
May 6-7, 2014
Kanata, Ontario

Chronic conditions have a substantial impact on healthcare costs, work productivity, our society and Canada’s economy. And they can be lethal; in fact, about two-thirds of deaths in Canada each year result from chronic diseases. Fortunately, regular physical activity, healthy eating, eliminating smoking and excessive alcohol use could prevent the majority of cases of diabetes and cardiovascular diseases and many cancers. However, adopting healthy lifestyle choices have been proven to be difficult for individuals.

Traditional public health and wellness policies often have limited success, in great part because individuals’ choices are influenced by many elements outside the scope of these policies. Behavioral research is an alternative approach that has shown that there are ways to create an environment that can help individuals make better decisions that impact their health. In other words, public policies can be designed to ‘nudge’ people in a direction that will be supportive of healthier lifestyles and better health outcomes.

Key Questions:
  • How could nudging support better public health policies and outcomes?
  • How could ‘nudging’ strengthen wellness policies in the workplace?
  • How could health care services incorporate ‘nudges’ to influence behaviors to avoid diseases and improve the outcomes of chronic disease management programs?
Meeting Objectives
  • Hear from the world’s leading experts about how behavioural science concepts like nudge theory can be used to influence the decisions of individuals, employees, and society at large.
  • Explore the potential to apply nudge theories in the context of workplace wellness, population health, and health care services.
  • Network with peers—share new approaches, insights and challenges.
Click here to view the full agenda.

As a College member you can register for the workshop at the rate of $675, $75 off of the workshop fee (includes May 6 dinner). To register contact Debbie Fleck at fleck@conferenceboard.ca

Attendance at this program entitles certified Canadian College of Health Leaders members (CHE / Fellow) to 4 Category II credits toward their maintenance of certification requirement.

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